Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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1668 episode
Should you kill a blog because AI overviews is taking up the traffic?
80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic...
Name one technology that has become useless for this AI era.
80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages perfo...
SEO Forecasting Made Simple
80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symph...
Strategy for managing stakeholders with the shifts in the search industry
Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for manag...
One word that defines the evolving connection between retail SEO teams and AI engineers
AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major...
Optimizing product content specifically for AI summarization?
AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for...
Will traditional rank tracking become obsolete for retail brands within two years?
Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box re...
How will retail search behaviors shift over the next 18 months?
AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation...
How AI is becoming the new front door for retail
AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level experti...
The game plan for eCommerce SEO
Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO...
The state of enterprise SEO is _____ ?
Enterprise SEO governance frameworks require strategic balance between structure and flexibility. Petra Kis-Herczegh, freelance SEO consultant and cre...
Will the structure of enterprise SEO teams evolve?
Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive...
Are SEO governance frameworks trash?
Enterprise SEO governance frameworks fail when imposed rigidly across organizations. Petra Kis-Herczegh, freelance SEO consultant and creator of a com...
Should SEO own AEO?
Enterprise organizations struggle with AI search ownership and team structure decisions. Petra Kis-Herczegh, freelance SEO consultant and creator of a...
The Unique Challenges of Enterprise SEO
Enterprise SEO complexity extends beyond scale to encompass technical infrastructure, stakeholder management, and organizational politics. Petra Kis-H...
How to maintain visual integrity in an answer driven world
Answer Engine Optimization affects both brand building and demand generation simultaneously. Guy Yalif, VP of Growth at Webflow, has developed enterpr...
One word for the current understanding of LLM discovery within enterprises?
88% of top sites lack proper schema markup for LLM discovery. Guy Yalif, Webflow's enterprise strategist, shares proven frameworks for organizations n...
How will organic strategies evolve over the next 18 months?
Content freshness drives 42% traffic lifts in AI-powered search. Guy Yalif, Webflow's growth leader, partnered with AirOps to 5x content refresh speed...
Should you optimize content for simple elements?
85% of OpenAI citations were updated in the last 10 months, making content freshness critical for AI optimization. Guy Yalif, Webflow's SEO leader, pa...
Will LLM based discovery replace traditional search results within 12 months?
LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, Webflow's enterprise search strategist, argues that probabilistic an...
Answer Engine Optimization (AEO) maturity
LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, SEO leader at Webflow, shares insights on how probabilistic and dete...
How to prioritize your SEO investment efforts
Enterprise brands struggle with limited SEO budgets amid AI-powered search transformation. Tom Mansell from Croud shares proven strategies for maximiz...
The current state of where we compete is search
Enterprise search teams face unprecedented disruption as traditional SEO metrics lose relevance. Tom Mansell, search strategist at Croud, shares insig...
Google's evolving use of engagement metrics
Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital ma...
Is AI-generated meta description production at scale a trend or trash?
Google rewrites 70% of meta descriptions anyway, making AI-generated production at scale largely irrelevant. Tom Mansell from Croud, who manages enter...
Automated SEO reporting tools will replace human analysis within the next three years?
73% of SEO professionals believe automation will transform reporting within three years. Tom Mansell, SEO strategist at Croud, argues that while autom...
Automating SEO with Experimental Strategies That Drive Growth
More than 60% of SEO teams now integrate automation tools into workflows. Tom Mansell, VP of Organic Performance at Croud, shares how enterprise teams...
Are content clusters built around entity relationships rather than keywords?
Enterprise brands face fragmented search behavior across multiple AI-powered platforms. Daniel Horowitz, SEO strategist at Informatica, explains how b...
The current state of topical authority in a world of AI-generated content
AI-generated content has fundamentally shifted how brands must establish topical authority across multiple search platforms. Daniel Horowitz, SEO stra...
The evolution of engagement metrics over the next 18 months
Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must estab...
Invest SEO resources building comprehensive content vs acquiring high-quality backlinks
Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leade...
Will internal linking continue to be a core pillar in building topical authority?
Topical authority requires omnipresence across evolving search platforms beyond traditional Google dominance. Daniel Horowitz, SEO strategist at Infor...
Mastering AI Search with Topical Authority and Links
AI-generated content is flooding search results, making topical authority more critical than ever. Daniel Horowitz, SEO strategist at Informatica, sha...
Key skill sets and roles to build your SEO team from the ground up
Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clar...
LLM.txt files — trend or trash?
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search eng...
Technical SEO infrastructure vs human-crafted content quality with limited resources
Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founde...
How will machine trust signals evolve for content creators next year?
LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why t...
Does retrieval-based search make traditional keyword research obsolete?
Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founde...
Machine trust and retrieval-based search transformation
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search eng...
Game plan for convincing technical leadership to invest more in customer data integrations
Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimo...